Social media is an ever-evolving landscape, and it's no surprise that timing is crucial to getting the most engagement out of your posts. Understanding the peak hours when your target audience is most active is crucial in increasing visibility and creating organic reach.
Here are some of the best posting times for three major social media platforms:
TikTok has skyrocketed in popularity, especially among younger generations. Studies show that the best times to post on TikTok are around 6-10 AM, 7-9 PM, and late at night. Since most TikTok users are in school, college, or work during the day, the peak times are before and after school/work.
Instagram's algorithm is based on engagement, so posting when your followers are most active can significantly increase engagement. On average, the best time to post on Instagram is between 9-11 AM, 12-2 PM, and 6-7 PM. These times tend to generate the most likes and comments, but it's important to check your insights and experiment with different times.
Twitter is more about immediacy, and timing plays a significant role in creating impact. The best times to post on Twitter are generally 9-11 AM and 12-3 PM on weekdays. Twitter engagement tends to be higher on weekdays compared to weekends.